Print & Advertising Design
For some reason, advertising is always where my head went first when I thought about Graphic Design. After eight years of working in the industry, I can now appreciate that it’s only one part of the puzzle. Finding the balance between images, shapes, and typography is one of my favourite parts of design.
Grimm's Fine Foods Summer 2022 Promotional Campaign
Agency: Rebox – A B2B Brand Distillery
A part of the Direct Plus Food Group portfolio, we won the work for Grimm’s Fine Foods following our years of successful work with the McSweeney’s brand. This was the first major project I worked on for Grimm’s. My mood board for The Spirit of Summer won the campaign direction. We built out several deliverables for placement in grocery stores across Western Canada, highlighting the give away of several Blackstone Griddles.
My Role: Campaign Ideation, Art Direction, Image Selection and Editing, Layout, and Design, PPT Template Design, Client Engagement
Building Hope for Kids Program Ad
Agency: Rebox – A B2B Brand Distillery
One of the few times we were given full creative control over an advertisement for the CTCC. The had a full page placement in the program for an event they were hosting and wanted to show a playful feel given the nature of the event.
My Role: Art Direction, Image Manipulation, Design
Stories and Strategies How To Start And Grow A Podcast Guide
Client: Stories & Strategies
Stories & Strategies owner Doug Downs has decades of experience in broadcasting. He wanted a “How To Podcast…” guide for prospects and clients that would demonstrate the value of a podcast while showing how much work goes into producing a podcast. This guide would leverage the “oh damn, that’s a lot of work” factor so those clients would hire him to produce the podcast for them. A quick turnaround over this past summer, Stories & Strategies has a great tool to gain business going forward.
My Role: Art Direction, Layout, and Design
High Visibility Environmental Ad Graphics
Agency: Rebox – A B2B Brand Distillery
Calgary TELUS Convention Centre had opened their patio space for small events in the summer of 2019 and wanted a unique and high visibility way of getting the word out along Stephen Avenue. We leveraged their brand colour palette and cheerful photos to help draw attention to the newly opened space.
My Role: Overall Ideation, Art Direction
Calgary TELUS Convention Centre 2019 Annual Report
Agency: Rebox – A B2B Brand Distillery
The third and final annual report we completed for the CTCC. This was a barebones version, given that they had only so much of a story to tell in the midst of the first months of the Covid-19 pandemic.
My Role: Art Direction, Layout and Design
Specialty Room Feature Sheets
Agency: Rebox – A B2B Brand Distillery
Calgary TELUS Convention Centre had opened their patio space for small events in the summer of 2019 and wanted a unique and high visibility way of getting the word out along Stephen Avenue. We leveraged their brand colour palette and cheerful photos to help draw attention to the newly opened space.
My Role: Layout, and Design
Armour Equipment Employee Handbook
Agency: Rebox – A B2B Brand Distillery
Armour’s owner wanted something a little different for his Employee Handbook. He wanted to empower his people to feel like superheroes on the job. What better way than a standard size comic book that everyone could buy into?
My Role: Overall Ideation, Art Direction, Image selection, Layout and Design
Men's Cancer Sucks Movember Promotion
Agency: Rebox – A B2B Brand Distillery
One of the few times we were given full creative control over an advertisement for the CTCC. The had a full page placement in the program for an event they were hosting and wanted to show a playful feel given the nature of the event.
My Role: Vendor Sourcing, Sock Design, Promo Card Design
Calgary Respiratory Medicine Division History
Client: Janice Harvie Communications/University of Calgary
The University of Calgary’s Respiratory Medicine group was celebrating 48 years and wanted a comprehensive history put together for their alumni. Taking the lengthy history and combining it with supplied photographs, we told the division’s story in a meaningful way that they were proud to share.
My Role: Overall Ideation, Layout and Design
Meetings and Conventions Calgary Trade Magazine Ad
Agency: Rebox – A B2B Brand Distillery
An unused concept for an ad placement in an international Trade Magazine for Meetings + Conventions Calgary. The bold use of the branded red would have immediately set this ad out from all the other ads our research unearthed for this publication. Unfortunately we couldn’t convince the client this would be the best path forward.
My Role: Copywriting, Art Direction, Layout and Design
