A Website That Contributed to a $42M Acquisition
Quickthree Solutions had literally a hundred things to say about their products, but little idea how to organize and present information in a way that would resonate with their audience. This was hurting their ability to gain new business. We distilled their messaging to three primary points to clarify what they were trying to say. A new website was built in WordPress that would clarify the value inherent in these three main messages to site users. As the designer and site builder, it was my responsibility to ensure all messaging and information was presented cleanly with no room for obfuscation. Within a year of the site going live, Quickthree Solutions was purchased by a category leader for more than $42 million dollars.
My Role
Art Direction
Illustrations
Web/UI Design & Build
WordPress Site Setup
Site Launch
Client/Project Management
Agency: Rebox – A B2B Brand Distillery
Communicating a Message That Mattered
A series of Word documents and PowerPoint slides with 100+ bullet points was the only content we had to work from for the site and other materials. We distilled those points into three messages that mattered: Lower Total Cost of Operations, Environmental Responsibility, and Worker Safety. Everything on the website would be communicated through these lenses to resonate with Quickthree’s audience.
We leveraged Quickthree’s existing library of images to help show off the industry changing products they’d developed. With a tight timeline and financial budget, we utilized an off-the-shelf theme and page builder to efficiently build Quickthree a new site that would get attention.
Several months after launching the site, we received a very happy note from the VP of Sales thanking us for the critical role the new website played in Quickthree being acquired.
