Distill the Brand Story, Serve it to the World
After rebranding the company from a Creative Studio to a B2B Brand Distillery in 2018, Rebox needed a “more corporate feeling” website. While clients had told us that our past sites were ‘clever’ and ‘cool,’ they often didn’t do much to land more business or spark more than a conversation. Treating the site as an opportunity to educate prospects on the value of “The Brand” and how we delivered those results would be essential going forward with the new brand messaging. I was responsible for all aspects of designing and building the site and ensuring that the message was as clear as a top shelf whiskey.
My Role
Art Direction
Copywriting
Web/UI Design & Build
WordPress Site Setup
Site Launch
Project Management
Agency: Rebox – A B2B Brand Distillery
Answering the Question: "How do you sell an intangible aspect of business with a hard to define ROI?"
When designing this version of the site, we started with one of our validated assumptions: in most conversations with our prospects and clients, they had little understanding of the role their brand played in their business. In our messaging, we positioned The Brand as being that thing that actually wins and keeps business. “Your offering gets you in the door. Your Brand Earns the Sale.”
All the sections that follow demonstrate HOW the process works serving to demystify the intangible value of “The Brand.”
While the Rebox Service Offering was applicable across industries and categories, Rebox the company was not an everything for-everyone organization. It was important that prospective clients would be able to quickly self-select whether they saw a fit with Rebox or not.
"But what do we get when we work with you?"
The feedback we regularly received was that prospects didn’t understand WHAT they were getting from an initial Brand Positioning engagement. A newly created Services page described the specifics of each step, and clarified what clients would receive as deliverables along the way.
Positive Results Follow
The feedback we received on the new site was universally positive. It allowed our prospects to understand what value they would get at every stage of the engagement. They had a better understanding that The Brand was more than the logo. Conversations that were had with prospects afterwards were more productive, resulting in a shortened sales funnel. And we wound up with better engagements with clients who understood the value we brought to their company.
